(upbeat music)
- My name is Kulwinder Sanghera.
I'm president at RedFM.
We are a specialty formed ethic station.
We do a number of languages per week on air.
Majority of our programming is South Asian programming.
We educate them, inform them, and entertain them.
Especially for ethnic, radio
is a very, very powerful medium.
(upbeat music)
When we start the radio station, we always in mind,
that we want to do something that we can
make a difference in the community.
First, we approached Surrey Hospital
that we want to do a radiothon to raise funds for you.
At that time, the project for the
new ER was under construction.
Without thinking, I said, "We would
"raise two million dollars for you."
My staff, they said, "Can we raise two million dollars?"
We took a five year commitment, but within two years,
we fulfilled our commitment and community
really opened their heart and donated.
Every year on Guru Nanak Dev Ji's birthday we do a
radiothon especially Guru Ji's philosophy is one tenth
of your earning, you should give to a needy cause.
We think that hospital is a great place
to donate and the community appreciates that too.
Everyone comes together, especially on this special day.
Then from morning to evening, people donate online.
They come in personally.
Today you're gonna see more than
a thousand people are gonna walk in.
You're gonna see a lot of kids
gonna come in with piggy banks.
Giving some of them give 50 bucks,
some of them give 200 dollars.
I'm so happy to see them.
I look at their parents, at early age teaching
good value to their kids about giving to others.
It touch your heart.
(upbeat music)
(whooshing)
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