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(upbeat music)

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- My name is Kulwinder Sanghera.

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I'm president at RedFM.

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We are a specialty formed ethic station.

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We do a number of
languages per week on air.

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Majority of our programming
is South Asian programming.

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We educate them, inform
them, and entertain them.

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Especially for ethnic, radio

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is a very, very powerful medium.

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(upbeat music)

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When we start the radio
station, we always in mind,

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that we want to do something that we can

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make a difference in the community.

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First, we approached Surrey Hospital

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that we want to do a radiothon
to raise funds for you.

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At that time, the project for the

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new ER was under construction.

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Without thinking, I said, "We would

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"raise two million dollars for you."

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My staff, they said, "Can we
raise two million dollars?"

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We took a five year commitment,
but within two years,

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we fulfilled our commitment and community

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really opened their heart and donated.

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Every year on Guru Nanak
Dev Ji's birthday we do a

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radiothon especially Guru
Ji's philosophy is one tenth

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of your earning, you should
give to a needy cause.

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We think that hospital is a great place

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to donate and the community
appreciates that too.

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Everyone comes together,
especially on this special day.

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Then from morning to evening,
people donate online.

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They come in personally.

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Today you're gonna see more than

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a thousand people are gonna walk in.

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You're gonna see a lot of kids

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gonna come in with piggy banks.

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Giving some of them give 50 bucks,

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some of them give 200 dollars.

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I'm so happy to see them.

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I look at their parents,
at early age teaching

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good value to their kids
about giving to others.

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It touch your heart.

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(upbeat music)

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(whooshing)

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(dinging)